Headphones To Lure the Next Generation
Great article in Dealerscope on how custom audio shops can prepare for the future by focusing more on headphone sales. Money quote: "There are no new audiophiles entering our community any more," Abplanalp said. "For young people experiencing music, the art of building a stereo has lost its cachet. So selling headphones is a very important part of introducing music lovers to different performance levels…" The article also notes that Monster's Dr. Dre Beats line is a key sales driver for this demographic, but oddly undersells the ability to properly demo in-ear headphones in-store.
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