Logitech Buying Ultimate Ears
Logitech announced today that it is buying high end earbud vendor Ultimate Ears. UE is best known for $1000+ custom headphones for professional musicians, but it also has a line of consumer headphones in the $40 – $400 range. Its business model is incredibly similar to Shure – both come from professional audio (initially microphones in Shure’s case) and branched out into the consumer space. In contrast, etymotic’s background was in hearing aids, and V-MODA seems to have come from the fashion world. Without the custom business, Ultimate Ears is just another headset vendor, and its brand differentiation will be …
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