The New HT Sales Environment
HomeTheaterReview – not HomeTheaterVIEW, which is what you're reading right now – has an interesting take on how the home theater sales environment has changed since the recession, and how to cope. It's partly a pitch for online advertising, partly a manifesto. Oddly enough, I agree with the advertising part, but he's missing a few pieces in the manifesto: Are boutique bricks-and-mortar A/V stores relevant in an amazon.com age? (Short answer: only if they're truly boutiques.) Is seated home audio relevant in an iPod/dock age? (While there are exceptions — witness the rebirth of vinyl — generally speaking the answer here …
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