Sony’s Qualia Hunt Ends Without a Kill
The high end of the market is evolving: mainstream brands offering the same thing – only better – are having a tough time. A couple of months ago Sony pulled the plug on its Qualia brand, despite excellent reviews of its SXRD projector and RPTV sets. It seems Qualia was one luxury Sir Howard Stringer couldn’t afford in his reorg. No reasons were given for the move, but I’d speculate that having a high R&D halo brand only helps when the main consumer electronics business it fuels makes money. Since Sony is losing money across the line, it makes more …
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