Great article in Dealerscope on how custom audio shops can prepare for the future by focusing more on headphone sales. Money quote:
"There are no new audiophiles entering our community any more," Abplanalp said. "For young people experiencing music, the art of building a stereo has lost its cachet. So selling headphones is a very important part of introducing music lovers to different performance levels…"
The article also notes that Monster's Dr. Dre Beats line is a key sales driver for this demographic, but oddly undersells the ability to properly demo in-ear headphones in-store.

I agree, the noise cancelling headphones and earbuds with high sound performance are the only feature that manufacturers can be based on. Unless they come up with something we do not know. Lets see
Discover noise cancelling earbuds at http://topnoisecancellingearbuds.com
:/ Dr. Dre’s can’t compete with a nice set of Grados or Sennheisers