RTI Focused on Dealer Training
RTI makes complicated programmable remote controls, and they’ve hit upon a winning strategy – focus on their customers. Brilliant! (It should be obvious, right?) Well, there is a twist – one that many CE companies selling to the CEDIA (custom install) channel haven’t quite figured out: RTI’s customers are not end users, but the custom installers who buy the remotes and program them for the end users. The whole purpose of a custom programmed remote control is the programming, and this is an area where RTI can stand out (more on this later). Therefore, RTI announced online training earlier this …
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