iPod Rips Through “Pretty Face Syndrome”
BusinessWeek has an article in this week’s issue titled, "The Crisp, Clear Sound of Rising Profits" [registration req’d] on B&O’s recent uptick in business. After years of stagnation, the company is rolling out dozens of new initiatives in high end audio systems for exclusive automobiles, yachts, and penthouse suites at the MGM Grand in Las Vegas. That’s all well and good, but those are relatively small markets with high investment required to enter. In other words, they’re brand-building activities, not core products. Bose and Harman are exceptions: they make real money in their auto divisions because they’ve built the business …
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