Monster “UHD 8K Cobalt” HDMI Cable
Monster pioneered the premium audio accessories business, starting with thick, oxygen-free copper speaker wires before moving to more questionable interconnect cables and other accessories, eventually landing on headphones and Bluetooth speakers. The original speaker cables were genuinely (and demonstrably) better than the thinner wires due to a combination of physics and quality control. They sold well because Monster did a tremendous job on marketing at point of sale; in some years, they made up the majority of consumer electronics retailer profit (sell the TV and VCR at cost, make money on the cables). With the rise of the Internet and …
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