What it takes to launch a new media format

JupiterKagan’s Michael Gartenberg has a great post about the three elements needed to successfully launch a new consumer media format. He concludes that neither HD-DVD or Blu-Ray measures up.

-avi

Full disclosure: I created the diagram that Michael uses to illustrate his point back when I was an analyst at what was then called JupiterResearch and he was my Research Director; it was for a report on next generation audio formats.

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